How to Use Social Media to Market my Business
We’ve seen how easy it can be to manage your online social media marketing presence, so let’s have a closer look at the various social media platforms available, and the kind of interaction you can expect.
Using Social Media Marketing with Facebook
After setting up your Facebook page, you’ll want to invite friends and generate likes. A link from your main website will allow all your current customers to visit Facebook and like your page. Likes on Facebook are visible to all those people’s friends and family, and so the ball starts to roll.
Post special offers or promotions to everyone who has liked your page, and promote new products or services regularly. You’ll find that if you are offering a genuine service or product that people are attracted to, they will share your posts and effectively be doing your marketing for you.
Encourage participation with your followers. Ask them to post pictures or comments that relate to your business or product. This will add an immense amount of credibility to your brand, and encourage new visitors to stay and look around.
Using Social Media Marketing with Twitter
Twitter is all about immediacy. It’s hyper-active and always moving.
Tweet short, to the point, well worded comments about an upcoming event or product, and include an appropriate link back to your website. Use hashtags to #PromoteYourself! or to find what others are tweeting.
Follow people or competitors in your industry to stay on top of latest trends and ensure you’re not falling behind. It’s all about now, now, now!
Using Social Media Marketing with YouTube
YouTube is a fun and interesting social media platform to promote your business with. And, contrary to what you may think, you don’t need to employ a film company or buy expensive equipment to produce a video clip that reaches thousands. If it can be seen and heard it can be viewed.
Create a YouTube channel and post clips that offer advice, feature locations or products, or even just show your premises with a nifty voice over explaining what you do. Encourage customers to share your clips via other social media platforms like Facebook and Twitter.
As with Twitter and Facebook, encourage your clients to post interesting clips of themselves using your product onto your channel. Every little bit of social media interaction helps your visibility, credibility, and searchability.
Using Social Media Marketing with LinkedIn
LinkedIn is the social media website for professionals to network. It is, in essence, an online CV that can be viewed and interacted with. It is not the place to post your holiday pic’s or have a rant about the state of the economy.
The information you want to share here is all of a business nature. Links to your site, links to a relevant article you may be reading, or a blogger who covers topics relevant to your business. Add brochures, PDF’s or Power Point presentations that pertain to yourself as a professional person, or to your business.
Remember, LinkedIn as a social media platform is of a more personal nature, and will be very useful if your business is as a freelance photographer or safety consultant, for example.
Using Social Media Marketing with Pinterest
Pinterest as a social media marketing platform is rather unique. If you are starting your own bank, or run the family morgue, this may not be the social media direction for you. If, on the other hand, your business has any visual currency (and most do!) then this is a wonderful way to promote yourself visually without having to say anything.
Create boards with specific themes or titles and pin your images to them. Encourage your followers to share your pins to their own boards. You can even pin video clips from YouTube or other social media platforms to your boards and encourage social interaction that way.
Add “Pin It” buttons to images on your website so customers can add your pictures to their Pinterest boards.
These are just a few of the many social media marketing platforms you, as a business, can use to promote your products and services.
At Shift ONE we have years of experience with digital and social media marketing, and we would love to hear from you and see what we can do to help you increase your social media visibility.