Why use Social Media Marketing?
As the business owner, there are many reasons you would want a social media presence. It helps increase brand recognition and loyalty, it achieves higher conversion rates, it helps bring down marketing costs, and most importantly, a good social media presence helps you rank higher in Google searches (SEO).
Let’s have a closer look at some of the reasons you would want to be on social media.
Why Using Social Media Marketing helps with Brand Recognition
As with any form of advertising, the end goal is always to increase brand recognition. The advantage of social media marketing is that the prohibitive costs of traditional advertising aren’t there.
Social media marketing is, in most cases, free of charge. That makes it accessible to even the smallest businesses, and allows you to compete on the same level as the big guys. With the right expertise behind you, the potential growth is limitless!
Why Using Social Media Marketing Results in Higher Conversion Rates
There is an interesting phenomena that occurs when companies have a social media presence. It’s known as humanization, and it is the fact that people tend to humanize products when viewing them on a social media platform.
This is because brands behave like humans do on social media. They Tweet, post pictures, and invite interaction from others. It is no secret that people prefer to do business with people – not companies, and that means a higher percentage of people willing to become interested in your product than on other media.
A well structured social media marketing strategy will help identify the best way to optimize your website to achieve best results.
We can develop your social media presence and help you to identify who you should be talking to. Contact us to find out more on how we can help you with your social media marketing strategy.
Why Using Social Media Marketing will Decrease your Marketing Costs
We all know how high the costs of traditional media marketing are. Television and radio are out of the reach for all but the biggest companies, while print media is not only in decline, but has limited coverage and can also be very costly.
Studies have shown that as little as one hour a day spent on updating your social media platforms can have a significant effect on the growth of your business. And social media marketing is virtually cost free unless you are running a pay-per-click campaign or similar.
Why Using Social Media Marketing Increases your SEO
Search Engine Optimization, better known as SEO, is the way Google ranks websites, and it is vital to understand SEO if you want your website to appear on the first page or two of a web search that you want to be located in.
Your social media presence is a vital part of the extensive logarithm Google uses to calculate your ranking. These days, it simply is not good enough to use extensive keyword phrasing, optimized title tags and meta descriptions, and distribute links pointing back to your site anymore.
Google knows that an active social media presence signifies legitimacy, credibility, and trustworthiness.