Is Social Media Marketing Difficult?
Well, that’s the question, isn’t it? Not all of us are web wizards, or computer programmers, and it can be intimidating to contemplate promoting your business on social media if you don’t have a marketing background.
You needn’t worry. It’s not complicated or terribly time consuming if managed correctly. Here are a few helpful hints to ease your fears.
Which Social Media Sites do I use?
Keep it simple. The more social media platforms you are on, the more likely you are to do a poor job overall. The best approach would be to identify who you want to be speaking to, and with that information in hand, you can then identify which social media networks you want to use to reach them.
Remember; some social media sites are more laid back and chatty, while others are quick-fire on-the-run platforms, and others are purely professional and serious. Are you targeting teens? Use Facebook, Twitter, and Instagram. Is your target market professionals in business? Use Facebook, LinkedIn, and possibly an email campaign.
Make sense? There are certain social media websites you almost always want a presence on. The most important would be Facebook. Even if you’re not updating on a regular basis, your Facebook page acts as a secondary, or landing, page for your main website and increases your SEO rankings, as well as internet visibility.
Schedule your Social Media Marketing to suit your Timetable
It is important to update your social media marketing strategy regularly. Once a week will usually produce fantastic results.
However, don’t try and do it all at once. You’ll lose your focus and become social media jaded. Set aside an hour a day and update a different social media platform each day. A quick internet search will help you identify which social media websites are most active at certain times of the day or week, and set up your schedule accordingly.
You’ll find that keeping your social media marketing strategy current and fresh will become second nature, and will likely be a welcome break in your daily schedule.
Be Social Media Marketing Savvy
Did you know that there are tools available that will update your social media for you?
Platforms like Hootsuite and Buffer make it possible to update multiple social media profiles from one place. You can prepare posts, updates and tweets in advance, and schedule them to be delivered to your various social media profiles at the day and times that you feel your target market will be online.
They can also help in finding potential new customers online, all in all taking a massive amount of the workload from you, and allowing you to strategize your social media marketing campaign as painlessly and effectively as possible.
At the end of the day there are many, many tools out there to help you with your social media marketing strategy.
Marketing yourself on social media needn’t be a daunting prospect; in fact, it should be one of your daily or weekly highlights. Getting to interact with your clients, hear their thoughts and share yours. Promote your product and services in a social and friendly environment. No cold calling, and no stuffy boardroom interviews!
Let us know how we can help you strategize your social media marketing campaign to let you become a force in your field.