Social Media Marketing Consulting
Unless you as an individual are yourself social media savvy, have a clear picture of your target market, know your goals, and have the time and ability to implement it all; the chances are pretty good that at least some stage of your social media marketing campaign will need a little input from a consultant.
Smaller businesses don’t always have the luxury of employing a full-time social media manager to keep their online social media presence alive and relevant. That’s where we come in. We can do it all; from identifying your customer, to re-designing your website to earn higher SEO scores.
We can blog on your behalf, tweet for you, run e-mail campaigns, and basically take all the burden off your shoulders at a fraction of the cost you would incur with a full time employee.
Don’t Just Take our Word for It
But, of course, everybody says they can do that for you. So what makes us different? In a nutshell? We “walk the walk.” If a consultant isn’t drinking his own medicine, then why would you expect him to do a good job for you? If a social media marketing agency comes up on a Google search on page 4, how on earth are they going to help you turn your business around?
Ask these questions when considering taking on a consultant.
Does your Social Media Marketing Consultant Practice what they Preach?
Do they keep their own social media marketing in order? Do they blog regularly, tweet regularly, and post regularly? How many followers do they have, and what is their SEO ranking?
What is their Social Media Marketing Background?
20 years in the industry, or just 2? Just because they have Twitter and Facebook accounts that are updated regularly, doesn’t necessarily mean they have the kind of experience you require.
Does your Social Media Marketing Agency stand out from the Crowd?
If they have managed to differentiate themselves from the rest of the competition, it’s a good bet they’ll be able to do the same for you. At the end of the day it’s all about brand recognition, and a good social media marketing agency will be able to do that for you.
Ask for References and Contact Details
A serious and successful social media marketing agency shouldn’t have a problem giving you references. But don’t stop there. Ask if you can speak to current clients. That way you can avoid being handed a list of happy clients that has been cherry-picked from the list of unhappy ones.